Emma Wall | Designer | Photographer

American University : Panhellenic Community

FaceBook CoverPhotos

2015:

Tasked with creating content for Greek life members to put as their cover photo during time of recruitment to provide collective community. 

 

The Image would also be placed on the American University Panhellenic Facebook page.

The campaign focused on portraying Greek life as a "home away from home" to potential new members who are new to college and as an empowering source of inspirational women for women who are in Greek life. 

Social Media Marketing Campaigns

2015:

Panhellenic Campaign to increase executive board applications as well as familiarize campus with executive board members. 

 

Secondary goal to inspire participation in greek life through highlighting leadership opportunities for freshman.

The Campaign included a link to interviews on WordPress hosted website of board members to familiarize students with executive board.

 

Campaign rolled out everyday the week before executive board applications closed. 

2015:

Panhellenic Campaign to inspire participation in Greek life through highlighting what Greek life gives to its sisters.

Quotes taken from Panhellenic Delegates from each social Sorority on campus.

 

Campaign was rolled out every day 2 weeks before information session for Formal Recruitment. 

Twitter Headers

2015:

Created public image for all social media accounts including Facebook, Twitter, and Instagram. 

Links To PoPular Social Media Posts

Twitter:        Recruitment Multimedia Graphic

                     Costume Awareness Halloween

                     Live Tweet Philanthropy Events

Facebook:   Election Announcement

                     Sexual Assault Awareness Post

                     Spring Recruitment 

                     #TBT